The Story of a Marketing Expert
Discover the journey of Mahima Jaiswal, a marketing expert based in Glasgow with over 5 years of experience. From a foundation in communication to driving real growth, explore the path that led to a passion for solving the 'why' puzzle and achieving measurable results.
The Foundation: From Communication to Conversion
My journey didn't start in a business boardroom; it started with a fascination for how people connect with ideas. My Bachelor's degree in Journalism and Mass Communication wasn't just a degree—it was the starting point. I was building a foundation in understanding market trends and consumer behaviour, even analysing the marketing campaigns of makeup brands to see why they worked.
I immediately channelled that curiosity, pursuing a post-grad in Advertising and Brand Communication. This is where my focus sharpened from broad communication to the art and science of brand building. My dissertation on how people perceive ads on social media shows I was already looking at the digital frontier, curious about the "why" behind the click.
The Proving Ground: From Client Service to Data-Driven Strategy
My first role at Garuda Advertising threw me right into the deep end. As a Client Servicing Executive, I was the main point of contact for over seven clients, learning to manage projects under tight deadlines and deliver real-world results—like contributing to campaigns that generated over a million impressions. This is where I mastered the "soft skills" of collaboration, communication, and keeping clients happy, which are the bedrock of any marketing expert.
But I didn't just want to service accounts; I wanted to drive strategy.
My move to Precision Bearing Corporation as Marketing Manager was the key pivot. This is where I truly became a data-driven expert. I wasn't just running campaigns; I was building reporting models in Power BI. I wasn't just getting leads; I was increasing qualified B2B leads by 15% and doubling the conversion rate. I worked to optimise the entire customer journey, proving I could use data to accelerate onboarding and, most impressively, lower churn. This role is where I proved I could turn analytics into revenue.
The Ascent: From Manager to Leader
With a proven track record in data, I was ready to scale my expertise. This is where the MBA from the University of Sussex came in. I didn't just pause my career; I accelerated it.
My role as Head of Marketing for Aalya Decore—which I managed alongside my full-time MBA—is the capstone of my story. This is where I put everything together. I took my strategic knowledge (from the MBA), my data skills (from Precision Bearing), and my brand skills (from my education) and launched a full e-commerce operation.
The results are the proof: I drove engagement up by 40%, increased customer retention from 20% to 50%, and grew organic traffic by 60% in a single year. I didn't just run the marketing; I built the KPI dashboards in Google Data Studio to measure it, and I collaborated to launch new product lines that generated +100K in revenue.
My story is one of clear evolution: from a communicator, to a data-driven manager, to a strategic leader who can build an entire marketing function from the ground up—all while looking to the future with a focus on AI and innovation.
"Mahima's data-driven approach transformed our marketing strategy. The results speak for themselves – a significant boost in leads and customer retention!"
Sachin Shah, Marketing head, ADR International
Create Your Own Website With Webador